A rare case of the much clichéd “get woke, go broke” phenomenon actually proving true appears to be unfolding after it was revealed that Anheuser-Busch distributors are “spooked” by the backlash to Bud Light’s endorsement of transgender celebrity Dylan Mulvaney.
Last week, Mulvaney, a gay man who now claims to be a woman, announced he had partnered with Bud Light, with the company even producing a special label with his face on it to celebrate the endorsement.
“This month I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it,” Mulvaney says in the Bud Light ad he posted to Instagram.
Mulvaney has become famous for prancing around and performing an exaggerated caricature of a woman as part of his “transition,” with Bud Light being just one of several companies to pay him handsomely for pretending to be female for clout.
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
— Old Row (@OldRowOfficial) April 9, 2023
How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu
