Apple CEO Tim Cook released a cringeworthy ad on Tuesday featuring Apple execs touting their commitment to Mother Nature — as represented by a sassy black woman — and pledging to make all Apple products “have a net zero climate impact by 2030.”
“Our aim is to permanently remove carbon from the atmosphere,” one Apple exec says in the ad.
At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part. Today we had a special guest—a real force of nature—stop by to check on our progress. pic.twitter.com/neLSEqPmGu
— Tim Cook (@tim_cook) September 12, 2023