Backlash & Boycott-Calls Hit North Face After Ad Featuring Drag Queen Inviting Everyone To ‘Come Out’

A North Face advertisement featuring a drag queen in rainbow-themed outdoor sports gear has sparked backlash after going viral online. The popular outdoor apparel company has learned nothing from mounting customer boycotts against Bud Light and Target in recent weeks

“Hi, it’s me, Pattie Gonia, a real-life homosexual,” drag queen and self-described environmentalist and community organizer Pattie Gonia said in The North Face ad, adding, “Today I’m here with the North Face. We are here to invite you to come out … in nature with us!”

The North Face by Anton Danilov is licensed under Unsplash unsplash.com
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