Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage from conservatives that an industry guru believes was one of the biggest social media misfires of all time.
The saga began when Mulvaney publicized that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of "girlhood." Mulvaney said the cans were her "most prized possession" on Instagram with a post that featured "#budlightpartner." The backlash was swift and parent company Anheuser-Busch has been faced with plummeting sales as a result, losing some $5 billion in market value.
"In my career, and from what I've seen, this has by far been one of the most polarizing instances within the social media space," Viral Nation marketing strategist Emma Ferrara told Fox News Digital.
Ferrara believes Bud Light should have approached the attempt to reach the transgender community, or new customers of any kind, more strategically.