Concerns that transgender culture has gone too far make for unusual Pride Month

Pride Month in the U.S. and elsewhere has historically been, for many, a celebration of gay rights and equality. But this year's annual festivities have been undercut by concerns from consumers and others who believe transgender culture is being pushed upon them and their children, which has resulted in some companies and governments pulling back their support.
 

The recent backlash over heartland brands that appeared to alienate long-time core customers began in earnest earlier this year when Bud Light entered into a paid partnership with transgender influencer Dylan Mulvaney. 

Conservatives and Bud Light customers began boycotting, resulting in the product losing its position as the top-selling beer in the United States to the Mexican lager Modelo Especial. In addition, two Anheuser-Busch InBev executives who supervised marketing collaboration were put on leave.