Lyft adds feature allowing women and non-binary people to choose riders and drivers of the same gender

Rideshare company Lyft is leaning heavily into its recent effort to provide women and non-binary people with the ability to choose who their rider or driver is.

The new effort is called Women+ Connect, which will apparently give women and non-binary riders and drivers the ability to partner with other women and non-binary people, according to NBC News. The announcement was made on Tuesday.